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London Life insurance company to be called Canada Life

London Life insurance company to be called Canada Life

London Life, the iconic insurance company that carried the Forest City’s name for almost 150 years, is getting a rebrand.

The company will join with two other insurance firms under a single banner, Canada Life.

“Our three companies, Great-West Life, Canada Life and London Life are celebrating the next stage of our journey. Welcome, as we unite under a single brand,” said Jeff Macoun, president and COO of Canada Life. 

“The new Canada Life brand combines the strengths of our three companies so we can even better deliver on our purpose — to improve the financial, physical and mental well-being of Canadians.” 

The demise of the London name was announced Wednesday at the historic London Life building on Queens Avenue in downtown London, Ont.

London Life was founded in London in 1874 and currently employs about 3,000 people in the city.

The historical roots of the London Life will always be iconic to the London area– Courtney Hance, The Branding Firm Inc.

It merged with Great-West Life in 1997 and then joined Canada Life in 2003.

“Uniting under one brand will make it easier for us to talk about what makes us different than other companies,” Macoun said. 

“It will help us simplify how we work, how we grow our business, and how we will put the customer at the centre of what we do.”

The company says the change, which requires board, regulatory and policyholder approvals, will further simplify the business.

‘Clear and concise’

Consolidating three brands under one makes a lot of sense, said Courtney Hance, the owner and president of The Branding Firm Inc., a London-based marketing agency. 

“Brand unification is definitely something that allows for clear and concise messaging. It wakes away confusion in the marketplace, to current customers, to future customers, and within the organization,” Hance said. 

London Life will be rebranded as Canada Life in the coming months. (Kate Dubinski/CBC News)

“The historical roots of the London Life will always be iconic to the London area. I don’t think this changes that. If anything, there’s an interesting story about putting our city on the map, about a brand that was born in our city and has scaled up.” 

The Canada Life rebrand will happen over the next year. Customers will continue to work with the same advisors and group benefits won’t change. 

Canada Life will have more than 10,500 employees across the country and serve 13 million customers. 

             –with files from The Canadian Press

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Nominees fill out the musical lineup for the 2019 Juno Awards in London

Nominees fill out the musical lineup for the 2019 Juno Awards in London

The lineup of performers at the 2019 Junos Awards just got a bit more diverse.

The Canadian Academy of Recording Arts and Sciences (CARAS) announced Monday several more artists set to appear on the Mar. 17 broadcast. They include:

  • 2018 Polaris Prize winner and Indigenous artist Jeremy Dutcher
  • Francophone singer-songwriter Coeur de pirate
  • Québec rapper Loud
  • Country music duo The Reklaws

Quebec rapper Loud, whose real name is Simon Cliche Trudeau, is seen here holding his trophy at the Gala Adisq awards in Montreal in October. (Graham Hughes/Canadian Press)

They join electronic dance duo Loud Luxury, singer bülow and Canadian music icon Corey Hart, previously announced  as performers for the annual celebration of Canadian music.

The 2019 Juno Awards will be presented at Budweiser Gardens in London, Ont. The broadcast will be hosted by Sarah McLachlan.

Dutcher, a member of the Tobique First Nation in New Brunswick, won the 2018 Polaris Music Prize for his album Wolastoqiyik Lintuwakonawa. The recording is also up for the Juno for Indigenous music album of the year.

Dutcher will be joined onstage by Toronto violinist Blake Pouliot, who is nominated in the classical album of the year category.

Beatrice Martin performs under the stage name Couer de Pirate.

Couer de Pirate, a six-time Juno nominee, will compete with newcomer Loud for francophone album of the year. But the two Quebec​ artists will also team up for a performance at the show.

The Reklaws are a brother-sister duo from Ontario who are up for country album of the year for their recording Feels Like That.

Siblings Jenna and Stuart Walker, who perform as The Reklaws, are nominated in the country music album of the year category.

The 48th Juno Awards will be broadcast live on Mar. 17 starting at 8 p.m. on CBC Television, CBC Radio One, CBC Music, the free CBC Gem streaming service, and globally at

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