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The 6 Biggest Marketing Trends for 2019

Which marketing strategies in 2019 should you place your bets on? In this video, Eric Siu shares his marketing predictions for digital marketing trends 2019 – all the top marketing strategies for the new year including conversational marketing, audio marketing and more! If you’re studying how to do digital marketing and looking for the latest new marketing trends, this video will show you the top 6 to focus on in 2019. What’s big in 2019? There’s a 2019 for everything – Live video 2019, video marketing 2019 – the list goes on. But in our top 6, we’re not surprised to find chatbot marketing or video ads at the top of the list. Audio is still important, especially with Amazon Polly being adopted more mainstream. Get your new year marketing campaign planned right by incorporating these strategies. Stay tuned for more marketing and business advice. —— ►Subscribe to my Channel: http://youtube.com/subscription_cente… ►Eric’s Instagram: https://www.instagram.com/ericosiu/ ►Growth Everywhere Instagram: https://www.instagram.com/growth_ever… ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digit… Leave some feedback: • What should I talk about next? Please let me know on Twitter – https://twitter.com/ericosiu or in the comments below. • Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: • Growth Everywhere Podcast – http://www.growtheverywhere.com/ • Marketing School Podcast – https://www.singlegrain.com/marketing… • Single Grain – Digital Marketing Agency – http://www.singlegrain.com/ • Twitter https://twitter.com/ericosiu Support Neil’s Channel: • https://www.youtube.com/user/neilvkpatel

Edmonton SEO

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Picture this: thousands of Edmonton historical photos online

Picture this: thousands of Edmonton historical photos online


Tim O’Grady is a time traveler. 

The City of Edmonton archivist spends his days poring through pics of our past.

“I love the photos,” O’Grady says. “What I really like about the photo is it’s really accessible and immediate.”

City of Edmonton archivist Tim O’Grady loves looking through the city’s past. (Adrienne Lamb/CBC)

Last October the City of Edmonton Archives launched a new website and began transferring selected black and while images from its massive collection onto the new system.

So far, O’Grady and the team have managed to upload more than half of their target of 50,000 photos.

The new database is called AtoM, an acronymn for Access to Memory, which is the standard in archives in Canada, according to O’Grady.

“You can search for a photo, through Google even. You find the photo, but then you can also find all the contextual information about that photo.

“So you would find a photo of a brewery for example and then you’d see this photograph is actually part of a much larger collection.”

Files filled with photos are housed at the City of Edmonton Archives at 10440 108th Ave. (Adrienne Lamb/CBC)

It’s that kind of context that delights head archivist Kathryn Ivany.

“Before when we had photos up, you would just see the photograph but now you can see the story of the person who created the photograph, perhaps all the other photographs they took of their family, of their business,” Ivany said.

Being able to link images together in this way makes for a richer experience, whether you’re a student researching a local history project or a genealogical buff looking for faces from your family tree.

But the city archives doesn’t only work with faded, black-and-white images.  

It continues to accept digital photos from Edmontonians to add to its ever growing collection.

However, Ivany admits they’re pretty picky about what they take. They have to be in this digital age.

“The collections are getting larger as digital photos take over people’s lives so we are going to actually be much more selective of the ones we put up on our website because we’d soon be overrun with images,” she said.

You can see more from the City of Edmonton Archives in this week’s edition of Our Edmonton on Saturday at 10 a.m., Sunday at noon and 11 a.m. on Monday on CBC TV.

The archives one of the organizations housed at the historic Prince of Wales Armouries Heritage Centre. (Adrienne Lamb/CBC)



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'A full circle since the crash': Families reflect on anniversary of Humboldt Broncos tragedy

‘A full circle since the crash’: Families reflect on anniversary of Humboldt Broncos tragedy


It’s a year in which families say they have lived through difficult firsts.

The first birthday since the crash. A first Thanksgiving. A first Christmas.

Today marks the first anniversary of the April 6, 2018 Humboldt Broncos bus crash.

Family members of the 29 people involved in the crash and nearly 3,000 members of the public are expected to gather at the Elgar Petersen arena, the heart of hockey in Humboldt, Sask., to mourn together.

“It’s hard for me to believe a year is gone but I also say to so many people, it feels like I’ve lived a lifetime because this past year as we grieve, we are grieving publicly,” said Laurie Thomas, mother of Evan Thomas, one of the  hockey players killed in the collision.

Indeed, it’s a grief that has unfolded at the forefront of public consciousness. Stories about the crash, the recovery of survivors and most recently, the emotionally-charged sentencing for truck driver Jaskirat Singh Sidhu, have dominated national news coverage.

Those daily reminders of the crash have been painful for Marilyn Hay, mother of Tyler Bieber, who said she needs today’s memorial for her healing.

“I miss my son immensely. I can feel him with me. We’ve just got to move on, I’m thinking, after Saturday,” she said.

“To me, it’s coming to the end. It’s a full circle since the crash.”

Marilyn Hay shows a tattoo of her son Tyler Bieber on her left arm. (Bonnie Allen/CBC)

For the family of Logan Boulet, Humboldt is calling them to come from their home in Lethbridge, Alta., to take part in the ceremony.

Logan is our son and we will always be here for him.– Toby Boulet , father of crash victim 

Toby Boulet told CBC News that he and his wife and daughter are drawn to come to any gathering that remembers the 29 people aboard the bus. His son and 15 others passed on, while 13 survived with life-changing physical and mental scars they will live with forever, he said.   

“When the community of Humboldt gathers to remember, then certainly a Boulet will be there,” Toby Boulet wrote in a message to CBC News.

“We cannot expect Humboldt to remember for us. Logan is our son and we will always be here for him.”

Bernadine and Toby Boulet, parents of the late Humboldt Broncos hockey player Logan Boulet, pose at their home in Lethbridge, Alta., on Dec. 6, 2018. (David Rossiter/The Canadian Press)

The game plays on

Thomas has spent the past year sharing photos and stories about her son on Facebook and Twitter, crafting a living reminder that survives beyond his death.

“Photos are such a good memory, but it’s also because I miss him at times, and I’m grieving because my heart is broken, because I physically miss his laughter, I miss his smile, I miss his hug,” she said.

Laurie Thomas (right) said she has to live and fight on, because that’s what her son, Evan Thomas, would want her to do. (Submitted by Laurie Thomas)

Like Hay, Thomas said she hopes the anniversary represents a turning point, where the focus shifts from the tragedy to allowing her to move forward.

“Evan would want that,” she said. “Sometimes it’s hard because you don’t want to move forward, you don’t want to get out of bed.”

But life goes on after Humboldt. Thomas said she has a daughter to look after and her son’s legacy to uphold.

And there’s more left in the game to play.

“I can hear Evan go, ‘You’ve got to get up and conquer the world today mom — because that’s what you taught me.'”



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Petal peddlers from across the world bring exotic beauties to St. Albert orchid show

Petal peddlers from across the world bring exotic beauties to St. Albert orchid show


Among the hundreds of orchids on display in St. Albert at the 42nd Annual Orchid Fair this weekend, it takes a special kind of flower to stand out.

“Something may have tiny little flowers in the same category as something with great big flowers,” orchid judge Sandy Bedford told CBC’s Radio Active on Friday, as she sized up the competition.

“But they both have different potential so it’s a matter of who is living up to their potential.”

This is the largest American Orchid Society judged show in Canada.

Judges train for seven years to meet the international standards for evaluating these flowers. 

For many orchids sellers, they’ve learned the trade over generations. 

Ivan Portilla came to Edmonton from Ecuador for the event. His family owns Ecuagenera, a family-run orchid company that was founded in the 1950s.

Ecuador is home to 4,500 native orchid species, giving his orchids an advantage when it comes attracting buyers.

“People find it interesting growing the Dracula, or monkey-face, orchid,” he said.

Dracula — or, if you want to get fancy, one of the Pleurothallidinae subtribe of orchids — grow in South and Central American forests. The species, known for its flower centre that eerily resembles the image of a monkey’s face, is just one variety of rare orchids that Portilla’s company sells at fairs around the world.

The Dracula Transilvania orchid which grows in Ecuador is known for its monkey face appearance. (Ecuagenera website)

The company travels to 72 different orchid shows every year, he said.

“I do about 24, in the U.S., Canada and Guatemala, some in Europe,” he said. The work is spread out among brothers, nephews and other members of his family. 

This weekend, for example, Portilla and his family are attending five orchid shows: in addition to the one in Alberta, there are shows in Houston, Pennsylvania, Nashville and the last sibling is in Europe.

Shui-En Kao has been selling orchids since the 1970s and he said travel is part of life on the orchid circuit.

He ships the delicate flowers from Taiwan to Vancouver each year, then sends them on flights from fair to fair in Canada for his operation, Ching Hua.

“One year we came to Canada five or six times for orchid shows,” he said.

“Me and my son are always travelling. Last week Montreal and right now here in Edmonton.”

The orchid show runs through Sunday at the Enjoy Centre.



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Driver hurt after attempting U-turn on highway west of Edmonton

Driver hurt after attempting U-turn on highway west of Edmonton


A woman was seriously injured after her van was hit while making a U-turn on a highway west of Edmonton Friday.

The van was travelling east on Highway 627 when it attempted a U-turn at  Range Road 275 at 7:42 a.m., RCMP said in a news release.

  

The van was hit by a westbound SUV.

The 37-year-old woman driving the van was taken to hospital with serious injuries by air ambulance, RCMP said. 

The 45-year-old driver of the SUV suffered minor injuries.

Traffic was diverted onto Highway 779 and Campsite Road for most of Friday morning while police investigated.



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Election fact-checker: Leaders debate edition

Election fact-checker: Leaders debate edition


Albertans tuned in to watch Rachel Notley, Jason Kenney, David Khan and Stephen Mandel debate the issues Thursday evening. 

CBC News examined claims made by the party leaders during the debate and all four had misleading claims. 

Comments made by politicians and the parties online are ranked as true, false or muddy in CBC News fact-checker articles.

  • Find out how Alberta’s political parties are faring in our Poll Tracker
  • VOTE COMPASS | Find out how your views on campaign issues line up with the platforms of Alberta’s major parties

The muddy moments

David Khan, Liberal Party

“The UCP and the Alberta Party have talked about privatizing health care.”

Alberta Party leader Stephen Mandel: “No, we haven’t!”

Khan: “Yes, Mr. Clark was on QR 77 last week suggesting that your party would look at privatizing some parts of the health care system.”

Mandel: “No, we didn’t. I don’t know where you heard that from?!”

Ranking:Muddy

Here’s why: The health-care portion of the Alberta Party platformdoesn’t mention privatization, or private delivery of services. In fact, the party wants to increase health benefits by adding an annual dental care check up for children ages 12 and under.

Here’s the actual exchange between a radio talk-show host and former Alberta Party MLA Greg Clark, during a March 21 interview:

Host: “We already have lots of private care, ways to pay privately to get services done in the health world. Your view on, can we go a little farther that way? Do we have to pull back? How do we use the private health care to help the public system?”

Clark: “You know, I do think we need to start thinking about some of that. I won’t say a definitive no. I will say the Alberta Party is totally committed to a public health-care system. We need to make sure we maintain equal access and have a focus on quality and access, but we also need to start looking at creative ways of reducing costs.”


Stephen Mandel, Alberta Party 

“The reality is we don’t have enough pipelines to send our oil south. We don’t have any pipelines to send it west or east. Part of that [was the] responsibility of Mr. Kenney and his government. When he was there, they could have pushed Northern Gateway through, but he didn’t do that.”

Ranking: Muddy

Here’s why: Stephen Harper’s federal Conservative government, which included Kenney, signed off on the Northern Gateway pipeline. But Ottawa’s approval was overturned by the Federal Court of Appeal in 2016, and the Liberal government did not appeal the court decision.


Jason Kenney, UCP

On wait times and Alberta’s healthcare: “And that’s with a government that is spending more, with the most expensive system in Canada.”

Ranking: Muddy

Here’s why: Statistics from 2018 show that Alberta does spend more per person than any other province. However, the territories certainly have the most expensive health-care systems in Canada. For example, health-care costs per person in the Northwest Territories were more than double that of per-person costs in Alberta in 2018, according to the Canadian Institute for Health Information.


Rachel Notley, NDP 

“Here’s the thing: pipelines, pipelines, pipelines. I’ve just now said the word two more times than Mr. Kenney did when he was a cabinet minister.”

Ranking: Muddy

Here’s why: It is impossible to check every speaking engagement and media scrum over Kenney’s nearly 20-year federal career. Technically, Kenney said the word “pipeline” three times in the House of Commons, although he was an opposition MP and not a cabinet minister at the time. Kenney also mentioned the Northern Gateway pipeline by name in the House of Commons. While he was federal employment minister in 2014, he said “pipeline” several times when speaking to CBC about the impact of falling oil prices.

Here are the two Hansard records of when he mentioned the word “pipeline” for a total of three times in Ottawa (with transcripts):

UCP Leader Jason Kenney, NDP Leader Rachel Notley, Liberal Leader David Khan and Alberta Party Leader Stephen Mandel participated in the Alberta Leaders Debate in Edmonton Thursday. (CBC)

The facts

Jason Kenney, UCP

“We need to focus on things like the huge decline in math scores for Alberta students.”

Ranking: True

Here’s why: In 2018, one-third of Alberta Grade 9 students failed the provincial exams for math. An international test taken by Alberta Grade 4 students in 2015 showed math scores had been slipping over 10 years.


Rachel Notley, NDP

“Mr. Kenney’s caucus voted against Bill 24 [An Act to Support Gay-Straight Alliances] when we brought it in.”

Ranking: True

Here’s why: The NDP’s Bill 24 prevented teachers from outing students who join a gay-straight alliance (GSA) at school. When the bill passed in November 2017, the 23 MLAs who voted against it were from the UCP caucus. One UCP MLA, former Wildrose leader Brian Jean, was absent from the vote. Another, Leela Aheer, abstained.


David Khan, Liberal Party

“There has been money for class-size reductions for years, and we do not know where it has gone.”

Ranking: True

Here’s why: An auditor general’s report, delivered in 2018, showed that Alberta Education has spent billions of dollars over 13 years to try and reduce class sizes, without actually reducing class sizes. The auditor general also found that the government wasn’t tracking how that money was spent within school districts.  


Stephen Mandel, Alberta Party

“We have to be concerned about bigotry and intolerance. That’s something nobody can tolerate anywhere. And that seems to be something that is following Mr. Kenney’s party on an ongoing basis.”

Ranking: True

Here’s why: Over the past several weeks, there have been high-profile controversies involving UCP candidates making sexist, homophobic, or racist remarks. Two of those candidates, Caylan Ford and Eva Kiryakos, have since resigned. Mark Smith, the candidate for Drayton Valley-Devon, has apologized for remarks he made about homosexual relationships.

As part of an ongoing effort to hold Alberta’s political leaders and political parties accountable, CBC News will fact-check comments made by politicians and photos posted online at various times along the campaign trail.  

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Sharks hand Oilers 5th straight loss

Sharks hand Oilers 5th straight loss


Brent Burns had a goal and an assist as the San Jose Sharks got a bit of relief from a late season funk with a 3-2 victory over the Edmonton Oilers on Thursday.

Marcus Sorensen and Gustav Nyquist also scored for the Sharks (45-27-9), who came into the game with losses in nine of their last 10 as they prepare for a first-round playoff matchup against the Vegas Golden Knights.

Leon Draisaitl had both goals for the Oilers (34-38-9), who have lost five straight and will miss the playoffs for the 12th time in the last 13 seasons.

Draisaitl started the scoring two minutes into the opening period when he stripped a puck while shorthanded and went in to send a backhand shot through the legs of Sharks goalie Aaron Dell.

San Jose tied it up seven minutes later when Joe Thornton sent a pass from behind the net to Sorensen, who beat Oilers goalie Anthony Stolarz. With the assist Thornton passed Steve Yzerman (1,063) for eighth-place on the NHL all-time list in that category.

The Sharks took a 2-1 lead just over a minute after that when Burns scored his 15th of the season high to the glove side from the middle of the faceoff circle.

Edmonton tied the game back up early in the second period when Matt Benning made a nice feed across to set up Draisaitl for his 49th goal of the season

Nyquist tipped in a Burns point shot to give San Jose a 3-2 lead with 1:12 left in the second period.

Both teams close out regular-season play on Saturday as the Sharks are home to the Colorado Avalanche and the Oilers head to Calgary to face the Flames.



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Two hearts: Sherwood Parks students fashion love for hospital newborns

Two hearts: Sherwood Parks students fashion love for hospital newborns


Fashion studies students at Lakeland Ridge School have a lot of heart when it comes to helping families with newborns in hospital.

The junior high students have been sewing fabric hearts to give to the Misericordia Community Hospital for its neonatal intensive-care unit.

Once the hospital receives the fabric hearts, two are given to each family with an infant in the NICU, said Caroline McKay, fashion studies teacher at the Sherwood Park school.

The parent or caregiver wears one heart against their skin, and the other heart is wrapped in with the baby. After a few days, the hearts are exchanged.

The mother’s scent on the fabric gives the baby a sense of closeness and comfort when the parent is unable to be in direct contact, McKay said.

The scent of the baby helps stimulate milk in the mother, who is storing a supply for a hospitalized infant.

‘I feel a connection’

“When they’re sewing for themselves, that’s one thing,” McKay said of her students. “When they’re using their talents and their skills to sew for other people, it creates more empathy.

“We all love babies and our heart breaks when we hear stories of babies that have to stay in the hospital and are apart from their families. When we realize that we can do something to even just help a little bit, it’s easy to make that connection and to want to give back.”

Students have embraced the program, which started at the school in September. Some of them have continued to make more fabric hearts at home, McKay said.

“I feel a connection to this project because I have a little cousin who was born premature,” Makenzie Osmond, a Grade 9 student at Lakeland Ridge, said in a news release. “My aunt and cousin each received a bonding heart and I saw how important it was to them.”

McKay said she plans to continue the program with a new batch of students next year.

“The students are really motivated and they want to do a really good job, knowing that it’s going to go to somebody else and help somebody’s family out,” she said.



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OPINION | Five things to think about before you vote

OPINION | Five things to think about before you vote


EDITOR’S NOTE: This is one opinion. Under the heading Opinion, we are carrying a range of different points of view on the issues facing Albertans during the current election. You can find them on our Alberta Votes 2019 page.

The Alberta election has passed its halfway point, the major parties have released their policy platforms, and later today the leaders will engage each other in a debate.

At the same time, and more significantly for many, the lawn signs decorating major thoroughfares have notified the casual observer of Alberta politics that an election is indeed underway. Many voters are now becoming engaged.

I would like to examine what every voter should contemplate before deciding who to support on April 16.

Five questions

Let’s start with five questions voters should ask themselves before they vote.

1. What issue or issues are the most important to me? The economy, health care, education or the environment? Or is my ballot box question something different such as infrastructure? The justice system? Agriculture? Or support for the arts?

2.  How do, or could, I weigh my issues and the party platforms against issues surrounding ethics and integrity? How important is it to me that I be comfortable with the party leader (in addition to, or as opposed to, party platforms)?

3. How much significance (if any) do I put on the qualifications of my local candidates versus allegiance to party or leader?

4. Would I, after serious contemplation and based on my own values and conscious, consider voting for a party unlikely to win the election or a fringe party unlikely to win even a single seat? Or would that be considered a principled but wasted vote?

5. Where do I gather the information I need to discern how I will vote? And have I gathered sufficient information?

Each voter will answer the questions differently and rank priorities separately. Once voters have determined their priorities, they will be better equipped to determine how the various platforms and leadership aspirants correspond to those priorities.

There are no right answers.

Deciding how to vote is much more art than science, so let’s look a bit deeper.

What issues are important to me?

Every voter will place different weight on different issues and will have different priorities.

The economy and job creation will be top of mind for many. For others, it will be the state of the province’s finances and the deficit. Older voters might be concerned about health care, voters with young children about the state of public education. Millennial voters are increasingly concerned about the environment.

  • VOTE COMPASS | Find out how your views on campaign issues line up with the platforms of Alberta’s major parties
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Other voters will place emphasis on an issue or topic specific to them; if they were a victim of crime, they might be concerned about the justice system. If they are an artist, support for their craft might be top of mind.

Research is the key to finding out where the parties stand on matters of importance.

The challenge is when the voter is concerned with multiple issues where different parties offer reasonable solutions to each of them. The voter must prioritize.

How important is leadership?

As most Albertans do not belong to any political party, many will determine their vote based on their assessment of the various leaders.  

It is mentally easier to ask oneself which leader do I trust to tackle my specific issue or issues, than to develop a complicated matrix comparing various policy platforms.

Tonight’s leadership debate will be critically important in cementing a voter’s impression of those auditioning to be premier.

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  • Alberta Votes 2019: CBC News brings you all the news, analyses and columns you need for the election
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Candidates will be judged on the quality of their statements and answers, their poise, style, perceived ethics and integrity and their confidence. Again, most viewers will not carry a score card. Their analysis is much less objective. Who do I like? Who do I trust? Who do I think would make the best occupant of the premier’s office?

It is often more of a feeling or an impression than a scientific evaluation.  

But always keep in mind who you are electing; you are not electing a premier. You are electing a local representative to represent you, whose leader you probably favour to become premier.  

Leaders dominate our politics at all levels. Your impression of the leaders will likely dominate your voting calculation.

Local candidates? 

Most voters will tend to make a decision based on some combination of the party and the leader.

Many will not support a candidate whose party or leader they do not support. Even a so-called superstar candidate will do poorly in the absence of a popular party brand to run under. Independent candidates seldom win.

The exception is if the voter has a personal connection to a local candidate — work related, social or familial. A popular local candidate can make the difference in a close contest.

Undoubtedly, it is more difficult to learn about your local candidate than it is to get information about the parties and their leaders. But learning at least something about a local candidate will assist you in determining your vote.

Attend a local candidates’ forum or engage the candidate when door-knocking.

Strategic voting?

Strategic voting is becoming increasingly popular — where a voter will cast a ballot not for the voter’s first choice but for a party that is seen to be competitive.

Only one candidate will be elected, and for many people voting for a fringe candidate is seen as wasting their franchise. They are frequently correct, as in the first-past-the-post system, it is really only the votes for the top two candidates that determine the outcome.

However, many voters will not appreciate that the candidate or party of their choosing is not competitive in a particular riding. To that voter, they are simply voting for their chosen candidate without any reference to polls or strategic manoeuvring.

There is value in understanding that the path to power is sometimes an indirect one. We are choosing who will govern us.

Who we don’t want is as relevant as who we do want.

There is an abundance of candidate and party information available — pamphlets, advertisements, websites. The trick is to discern the credible from the not so credible.  

Social media is rapid and current but not always accurate. The mainstream media’s electoral coverage is probably the most objective and unbiased.

Only the voter knows when she has gathered sufficient information to make an informed choice. However, we should always question our sources: is it accurate? Is it unbiased?

Considering alternate viewpoints is critical in obtaining a broad perspective and will result in a more informed choice.

Before the vote

These are critically important questions, but there are no right or wrong answers. There are as many answers and outcomes as there are voters. Choose yours.

Gather sufficient information on the issue or issues most important to you, to assess which leader of which party you most trust to tackle those issues. If you are on the fence, consider the strengths and weaknesses of the respective local candidates. If you are uncomfortable with the so-called contenders, consider making a principled vote for a less competitive party or candidate, or strategically vote for a party in contention to prevent another party from succeeding.

Voting is a profound act of citizenship and should be rooted in personal contemplation on the part of the individual. It is critical to democracy. You only get one vote; make it count.



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