Which marketing strategies in 2019 should you place your bets on? In this video, Eric Siu shares his marketing predictions for digital marketing trends 2019 – all the top marketing strategies for the new year including conversational marketing, audio marketing and more! If you’re studying how to do digital marketing and looking for the latest new marketing trends, this video will show you the top 6 to focus on in 2019. What’s big in 2019? There’s a 2019 for everything – Live video 2019, video marketing 2019 – the list goes on. But in our top 6, we’re not surprised to find chatbot marketing or video ads at the top of the list. Audio is still important, especially with Amazon Polly being adopted more mainstream. Get your new year marketing campaign planned right by incorporating these strategies. Stay tuned for more marketing and business advice. —— ►Subscribe to my Channel: http://youtube.com/subscription_cente… ►Eric’s Instagram: https://www.instagram.com/ericosiu/ ►Growth Everywhere Instagram: https://www.instagram.com/growth_ever… ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digit… Leave some feedback: • What should I talk about next? Please let me know on Twitter – https://twitter.com/ericosiu or in the comments below. • Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: • Growth Everywhere Podcast – http://www.growtheverywhere.com/ • Marketing School Podcast – https://www.singlegrain.com/marketing… • Single Grain – Digital Marketing Agency – http://www.singlegrain.com/ • Twitter https://twitter.com/ericosiu Support Neil’s Channel: • https://www.youtube.com/user/neilvkpatel
These business quotes are a gamechanger. Get ready for some inspiration and action-packed advice.
1. “The secret of change is to focus all your energy not on fighting the old but on building the new.” — Socrates, father of Western philosophy
2. “Always deliver more than expected.” — Larry Page, co-founder of Google
3. “Don’t take too much advice. Most people who have a lot of advice to give — with a few exceptions — generalize whatever they did. Don’t over-analyze everything. I myself have been guilty of over-thinking problems. Just build things and find out if they work.” — Ben Silbermann, founder of Pinterest
4.“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” — John Quincy Adams, 6th President of the United States
5. “Every time we launch a feature, people yell at us.” — Angelo Sotira, co-founder of deviantART
6.“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” — Anthony Volodkin, founder of Hype Machine
7. “What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.” — Dave Thomas, Founder of Wendy’s
8. “If you can’t feed a team with two pizzas, it’s too large.” — Jeff Bezos, Founder and CEO of Amazon
9. “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” — Zig Ziglar, author, salesman, and motivational speaker (Click to tweet)
10. “If you are not embarrassed by the first version of your product, you’ve launched too late.” — Reid Hoffman, co-founder of LinkedIn (Click to tweet)
11. “The value of an idea lies in the using of it.” — Thomas Edison, co-founder of General Electric (Click to tweet)
12. “The stars will never align, and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against you, but it doesn’t go out of its way to line up the pins either. Conditions are never perfect. ‘Someday’ is a disease that will take your dreams to the grave with you. Pro and con lists are just as bad. If it’s important to you and you want to do it ‘eventually,’ just do it and correct course along the way.” — Tim Ferriss, author of The 4-Hour Work Week (Click to tweet)
Tim Ferriss business quotes are always so on point.
13. “Make every detail perfect and limit the number of details to perfect.” — Jack Dorsey, co-founder of Twitter (Click to tweet)
14. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” — Steve Jobs, co-founder, Chairman and CEO of Apple Inc. (Click to tweet)
15. “Always look for the fool in the deal. If you don’t find one, it’s you.” — Mark Cuban, AXS TV Chairman and entrepreneur (Click to tweet)
The fantasy of having the capacity to drive to work in a solar-powered car is at last turning into a reality. Sono Motors simply uncovered the SION solar-powered electric car gives you the ability to travel up to 18 miles utilizing only energy from the sun. Best of all, the SION isn’t only for the whealthy, since it just costs 16,000 Euros (around $18,600) in addition to the cost of the battery, and it is pressed with unbelievable components like built-in moss filtration, bi-directional charging and integrated solar panels.
A year ago, Sono Motors, a German startup raised over $200,000 create the SION. Utilizing 300 photovoltaic panels, the SION can store enough energy from the sun to give you the ability to travel up to 18 miles, however in the event that you have to travel further, the SION can likewise be energized utilizing a standard outlet, similar to a regular electric auto. Depending on the amount you want to spend, you can rent the battery month to month, or buy outright.
Snapchat parent Snap Inc. on Thursday announced a slate of new features designed to help it keep pace in a digital environment that values efficiency, revenue opportunities, and cutting-edge creativity.
Why you should care
Many of the new features enhance the core Snapchatter experience, but with it comes key openings for marketers and advertisers.
Dynamic scanning and enhanced AR brings the Snapchat experience to life with improved movement tracking, new interactive templates via Lens Studio, landmark manipulation, and object scanning. From snapping math problems and movie posters to visualizing new perspectives on landmark locations, brands will be able to deliver targeted content in context for deeper engagement with audiences.
New third-party app integrations via Snap Kit allow users on apps like Tinder, Netflix, VSCO, and GoFundme to create custom partner stories directly from Snapchat. Partner apps will be able to display Snapchat stories on their own platforms with the added option of monetizing their content with full-screen mobile ads in the coming months.
Snap Originals is expanding its serialized mobile shows with a range of scripted dramas, comedies, and docuseries targeting a variety of audience interests. Available globally on Snapchat’s Discover page, each episode is approximately five minutes in length and includes six-second, non-skippable ads available for purchase.
The new Snap Games platform allows for multiplayer gaming in real-time with original and partner-developed games made for Snapchat. Snap Games will offer advertisers six-second ad spots in the platform, which is accessed directly from Chat for fast and intuitive gameplay.
In other words, whether you like their algorithm tweaks or not, you have no choice but to be on these platforms as they attract so many eyeballs.
So, what should you do with your organic social reach? How should you combat their algorithms so you can generate a positive ROI as their ad prices keep going up?
Well, I surveyed 183 companies that generate at least 5 million dollars in revenue a year all the way up to $1.7 billion to show you where social media is headed and what you should do to succeed in the landscape.
Let’s dive into the data…
Expect less traffic from the social web, even if you pay for it
Look at the graph below. What do you see?
Since 2015, the amount of shares a blog post receives from the social web has been declining. One of the large reasons for social sites to clamp down on organic reach is that that makes it so you need to spend money to get the reach that you were once used to and relied upon to generate traffic.
Now let’s look at the percentage of digital ad spend going towards social media sites.
Over time it has increased, and you’ll notice that things really started to ramp up in 2016.
An interesting fact is that in the United States during mid-2017, Facebook had more advertisers than inventory. In other words, the demand was higher than the supply which caused CPM and CPC rates to increase.
But similar to the game of cat and mouse SEOs play with Google, marketers also play that game with social networks. In recent years, marketers have figured out how to reverse the trend of their dying organic reach.
2017 was a low point, but since then marketers have figured out a way to boost organic social traffic.
It won’t last forever… but can you guess how?
Don’t expect your employees to help
Well, it’s not by asking your employees to share your content.
Roughly 74% of the companies we surveyed asked their employees to share their content. Might as well get those extra likes and comments, right?
I know I used to do it.
But then I stopped because the majority of my employees didn’t want to share the content. And it’s not just my companies, other companies experienced the same thing.
In other words, the first few times you ask your team members to share, they’ll do it. After a while, they’ll ignore you.
So how are marketers boosting their organic reach?
You have to use chatbots
Here’s how much time companies are spending on each form of social media content.
As you can see, everyone loves posting images and text-based updates because they are easy to post.
But they don’t produce the best engagement. It’s actually live video and other forms of video.
Social platforms are trying to compete with television networks and they are even competing with platforms like Netflix.
So, if you want the most engagement you have to feed into their goals. If you start producing live video or even recorded video, you’ll find that you can boost your engagement. What this will do is get more of your followers engaged so when you post other forms of content they’ll be a higher probability that the content will be seen.
The other reason videos work so well is because they keep people on these social platforms versus driving people back to your site.
But of course, you want your followers to go back to your site… and you can do that through chatbots.
As you can see, 41% of the companies reported that chatbots (also knowns as messenger bots for social sites) provided their biggest traffic gains.
In other words, if you want to drive people from social sites like Facebook, you’ll have to start using messenger bots like Mobile Monkey.
The chances are you aren’t using messenger bots yet, but they are super effective. Just follow this guide and it will walk you through setting them up.
Now, not every social network has messenger bots, but over time you’ll see this change.
The chart above clearly shows how people are now getting traffic from regions where English wasn’t the native language.
And as companies noticed that trend, they also started posting their social content in multiple languages.
You’ll see a trend of this continuing over the next few years in which companies will be leveraging globalization as social marketing campaigns in non-English speaking countries in most cases is more profitable.
If you want the most out of your organic social traffic and paid ads you should consider posting content in multiple languages.
Some social networks like Facebook give great targeting options where you can pick which regions you want to show your content in.
For other platforms like Twitter and Instagram, this doesn’t exist yet.
When you also look at it from an advertising perspective, ads are expensive in regions like the United States, Japan, Canada, United Kingdom, Germany… but they aren’t as costly in most parts of Latin America and Asia.
Now let’s look at social media from a sales perspective.
Here’s how to maximize your social media revenue
Similar to content marketing, don’t expect social media visitors to convert right when they land on your site.
On average, a social media visitor will convert after 3 visits.
That means you are going to have to focus on getting people to continue to come back to your site if you want more sales.
In other words, you’ll have to play the long game.
The simplest way to do this is to remarket your social visitors. But there are other solutions as well that you aren’t currently using.
You can use a combination of the methods above. You’ll find that one won’t be enough and you’ll have to combine a handful of methods, including SMS.
You’re probably not using SMS marketing yet, but did you know that when I send SMS messages my response rates are 68%?!
That’s crazy high!
I’m not talking about opens, I am talking about responses!
For email, you can use tools like Hello Bar and for push notifications, you can use tools like Subscribers.
But there are multiple ways to boost your sales from social media, including focusing on specific content types.
Did you know that if you leverage chatbots (messenger bots) and post video-based content you’ll generate more sales on average than if you just posted status updates?
I know that sounds counterintuitive as it is easier to drive people to your site using status updates than to create a video, but you have to consider that social algorithms favor video.
You can also optimize your sales by picking specific social networks
Sales is a complicated formula. There’s more to growing your revenue than just focusing on specific types of content social media sites love and optimizing your landing pages.
To get a full picture, you also have to look at the first touch and last touch sales.
First touch sales are the traffic source that people first found you from. They don’t necessarily convert right then and there, but it’s the way they first found you.
It’s no shocker, but Facebook is the leader when it comes to first touch sales.
Now let’s look at last touch sales, which is where a visitor comes from right before they convert. Remember, someone may have found your site from Facebook, but they may not convert right away.
Sure, Facebook is still the winner, but YouTube is a close second and, shockingly, WhatsApp is in 3rd place.
It makes sense as texting has an extremely high open and click rate. I know you aren’t using WhatsApp for your business yet because that’s what the data shows, but you should check out their business API.
Over the upcoming years, you can assume social algorithms are going to get tougher from both an organic and paid perspective.
Social media companies are facing heavy governmental pressure due to fake news, privacy concerns, and issues related to political campaigns.
But that doesn’t mean you can ignore the social web or stop using it. It’s not dying and it is here to stay.
The data shows social media is on the rise. Sure, these sites aren’t growing at a rapid pace anymore but that’s due to the majority of the world already being on one of these platforms if not a few of them.
They are effective because people trust what they see on these sites and that should continually increase as they fix issues like fake news.
As long as you follow the tips above, you’ll be able to maximize your social media traffic and revenue even when the algorithms change in ways that don’t favor you.
So how are you maximizing your social media traffic?
PS: If you want to know where content marketing is heading, check this out.
Chile is building a brand new solar power plant that has some exciting outcome on the future. The plant is expected to provide energy on day and night as well as throughout inclement weather, to power up to 13,000 homes annually. This project will make Chile one of the top solar energy spots in the world.
It is a clear sign that energy storage on large scale projects is developing further with a range of large batteries networks being developed this year within California and Australia. Clean energy expects truly value the energy storage industry and expect it to become even more significant as further renewable energy sites are constructed worldwide.
The reports say that the constructions of a 25MW largest solar PV project in Nepal has begun. The foundation stone was laid last week at Devighat in Nuwakot by Minister for Energy, Water Resources and Irrigation, Barsha Man Pun.
The government plans to finish the construction of the project in a year.
As stated by Pankaj Kumar, national capacity building expert, this is the first large-scale solar project in Nepal.
Ready to scale up your Quora ads? Good timing. The company just added the ability to create and edit ads in bulk in Quora Ads Manager.
How it works. Upload and download. The bulk ads editor has templates to download. You’ll create and edit ads in a CSV file or in Excel.
The bulk ads creator is available for text ads only at this time. You can edit text in existing image ads now, though.
Why you should care. Quora has checked off a lot of boxes — conversion tracking, retargeting, new ad formats, etc., but nobody wants to spend time on tedious, repetitive tasks. The need to manually add and edit a bunch of ads in a UI adds friction and can keep advertisers from fully investing. Bulk editing capabilities are key for any ad platform to increase advertiser adoption and budget flow. This could help attract more advertisers and entice existing advertisers to further build out their campaigns.
If you’re a current Quora advertiser, now’s a good time to download and spot check your current ads by downloading them with the editor.
About The Author
Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Don’t you hate how it takes forever to get results when it comes to SEO?
Everyone says it takes 6 months to a year and even in some cases many years to see results.
Well, I have some bad news and some good news for you.
Let’s start with the bad news…
SEO is a long-term strategy. It’s not about doing it for a few months and forgetting about it. And if you stop focusing on it eventually your competitors will outrank you.
And now let’s get on to the good news.
You can get results in the short run. You may not get all of the results you want right away, and you may not rank for your ideal keywords, but that doesn’t mean you can’t get results within 90, 60, and even potentially 30 days.
So how do you get results within a few months?
Well first, let’s rewire your brain so you think about SEO in the correct way.
SEO isn’t just content and links
If you want to rank number 1 on Google, what do you need?
But here is the thing: SEO isn’t what it used to be. Until 2010, you used to be able to add keywords in your meta tags and you would get rankings within a few months.
And as the web got more crowded, you could then get results by doing the same old thing but you also had to build a few links. That worked really well between 2010 and 2013.
As more businesses popped up, everyone started focusing on content marketing. That was the hot thing. From 2013 to 2017, if you created tons of text-based content, got a few social shares, and picked up a few natural backlinks you could dominate Google.
But even Social Triggers has struggled to keep their traffic over time. It’s nothing to do with Derek, he’s a smart entrepreneur, but he decided to quit and focus on his new venture Truvani, which has been doing well.
In other words, content and links don’t guarantee success.
So, what’s the best way to get rankings these days?
Once you are logged in, click the “performance” link and you’ll see a list of keywords you are currently ranking for.
Then click on the most popular term you rank for. Make sure that keyword isn’t your brand name.
Then click on “pages.” You’ll see the page that is ranking for that keyword.
I want you to then head over to Ubersuggest and type in that keyword. Once the report loads click on “keyword ideas” in the sidebar. You’ll see a report that looks something like this:
You’ll see a long list of keywords that are variations of the main keyword that you already rank for. Most of those terms are pulled from Google Suggest.
If you take the popular phrases that are related to the main term you already rank for and integrate them into that page, you’ll notice within 30 to 60 days your search traffic will shoot up.
But when leveraging this strategy you need to make sure you adjust your content. You can’t just shove in more keywords, you have to rework your content so it makes sense and it flows naturally.
The reason this SEO strategy is my favorite tactic of all time is that content marketing is a hit or miss. Just because you write content and build links, it doesn’t guarantee success. But if you expand the pages that Google already loves, there is a high chance that you’ll get more traffic.
Strategy #4: Expand internationally
In many of my companies, I generate more revenue from outside of the United States than I do within the United States.
What I learned from a Google employee is that they lack content in regions where English isn’t their primary language. So if you focus on these regions, you’ll quickly notice a quick traffic boost and your conversion rate from visitor to customer within those regions should also go up.
Strategy #5: 5-minute brand hack
Google loves brands. It really is the future of SEO. In addition, brands are more defensible.
As the EX-CEO of Google said:
Brands are the solution, not the problem. Brands are how you sort out the cesspool.
In other words, if more people search for your brand name on Google, you’ll notice that your rankings will go up.
As more people typed in “Neil Patel” within Google, my traffic went from 185,980 a month:
to 454,382 visitors a month:
That’s a huge increase considering I saw the increase in a 6-month time frame. And even though I pulled that off back in 2016, it works even better today.
Building a brand isn’t easy and it is a long-term approach. But I am going to give you a head start… one that only takes 5 minutes.
Before I break it down, it follows the rule of 7. Someone needs to see your brand 7 times before they build up loyalty to it. In other words, if you can keep getting people to come back to your site in the short run, you’ll start building a brand and you’ll find your brand queries increase in the long run.
Now here’s a screenshot of my stats so you can see it in the works:
So far, I’ve gotten 42,316 people back to my site 174,281 times. That’s roughly 4 times, which means I have 3 more to go according to the rule of 7.
In which I send out a push notification every time I release a new blog post:
Plus, it allows me to generate 4,000 plus visitors for every push I send. 🙂
Strategy #6: Optimize your click-through-rate
You don’t have to write new content or build links to boost your rankings.
You can do something as simple as optimizing your click-through-rate.
Just think of it this way, if 1,000 people performed a Google search and everyone clicked on the second listing instead of the first listing, what does that tell Google?
It tells Google that the second listing should, in theory, be the first listing. And that’s what Google does… they take the listings people are clicking on and move it up to the top and move down the ones people don’t click on.
If you want step-by-step instructions to increasing your click-through-rate, follow hack #1.
It works really well and fast too. It’s how I boosted my search traffic for one of my main keywords by 1,289 visitors in 30 days.
Strategy 7: Update your old content
SEO and paid ads have something in common, in which if you stop doing it your traffic goes down.
Paid ads are a bit worse in which once you stop paying your traffic goes back down to where it was.
With SEO, once you stop you’ll see a slow decline over time.
Now, this strategy is so effective that I employ a full-time person to help me out with it and this is all they do.
Remember how I talked about there being over a billion blogs on the web now?
Well, I have one full-time person updating my old content to ensure it doesn’t get out of date.
Because Google has so many options to choose from when it comes to ranking sites for any keyword out there, they are going to rank sites that are fresher.
By updating your old content, not only do you ensure that you’ll maintain your traffic, but you’ll also get more traffic.
There isn’t any real strategy to this other than to go through your old pieces of content that get traffic and make sure they are up to date.
Sometimes you won’t have to make any changes, other times you may have to change a few sentences or links, and hopefully, not too often will you have to re-write a whole article.
And every blue moon you’ll need to delete a page or a post because it is irrelevant. For example, I’ve deleted my older blog posts that discuss social networks like MySpace that no one uses.
Yes, SEO does take time if you think about it the same way everyone else does.
But if you think about it from a strategical perspective, you’ll find new opportunities that can provide quick results.
You may not get all of the traffic you want tomorrow but going after the low hanging fruit will give the quickest results.
If you want help finding the low hanging fruit with your SEO campaign, you can always reach out to my ad agency and someone will help out. Or you can leave a comment below.
So, are you going to stop thinking of SEO as just link building and content and start thinking of ways to get quick wins?
The future is solar LED lights. You will see them in the parking lots and other large areas around a city. They are cheap and save a good deal of money on electricity bills. Nowadays, the majority of parking lots feature the conventional lights that get their power from the grid. These products are not efficient and add to the environmental pollution. Let’s take a look at some of the prominent benefits of solar LED lights.
1. Energy Efficiency
Solar LED lights are a bit more expensive than the traditional lights but they offer a lot higher return on investment. According to statistics, they are 500% more efficient and stand the test of time. Since they get their power from the sun, they are a lot more efficient.
If you want to figure out the cost of power consumption, all you need to do is multiply the power of all the units of light with the number of hours the light will operate for. Usually, the cost lies between 10 and 20 dollars for each unit on a monthly basis.
2. Smart Technology
With smart technology, solar operators can configure lighting schedules from a remote area. Moreover, they feature smart gadgets as well. They can serve as powerful anti-theft devices and data collectors for the internet of things or large data banks.
Why do we get lights? It’s simple. We need lights for the purpose of luminosity. Although watts is the measure of power something consumes, luminosity measures the brightness of light that a bulb produces.
Traditionally, watts represent the brightness of a source of light. On the other hand, solar LED lights have a different convection. As far as efficiency is concerned, they are 400% more efficient. With the help of smart technology, it’s possible to get a better control over the lighting systems that is installed outdoors.
Apart from this, you can increase or decrease the amount of brightness easily. It’s possible to provide the right amount of light in the right area.
4. Environmental Advantages
There are a lot of environmental advantages of the solar LED lights. As a matter of fact, traditional ones get their power from the grid. In the grid, power is produced through fossil fuels, which emits a good deal of pollution in the air. And we don’t need to explain how pollution can cause a lot of health issues.
Since solar energy is 100% clean with zero side effects, it is the future. Moreover, fossil fuel will become scarcer over the passage of time. Research in the world of solar power may bring the prices down in the future.
The installation process for solar LED lights is quite simple. The cost is lower and efficiency is higher.
So, these are a few main benefits of installing solar LED lights in the parking lots. The cost of energy is rising. To help solve this problem, we should turn to the renewable sources of power and solar power is one of them.