That one thing is TRUST.

Pick up a newspaper or turn on the tube, and you’ll be immediately bombarded with stories about eroding trust in banks, corporations, politicians, leaders, and relationships. Truly, it will only take a moment to realize we are in a crisis of trust, and Trust flows through everything. But what is it exactly, and how does it affect us so much?
“I trust you.”

For many of us, these words are something abstract — a rather fluffy, sometimes fuzzy thing. Yet, trust is not some soft, ethereal or elusive quality you either have or do not. Rather, trust is a pragmatic, tangible, actionable asset that must be developed, and you can create it much faster than you might believe possible. This is important, as transcendent values, like trust and integrity, literally translate into profits and prosperity in whatever way you count real value.

In the end, we only work with those we know, like and TRUST. When you trust others, you feel assured in their abilities

https://cercatalent.com/2019/10-ways-to-build-trust-in-your-brand-recruiter-news/